8 - Designing the Perfect Dog Carrier w/ Joseph Watson of K9 Sport Sack

“It all started when we found a puppy in a dumpster,” begins the About page on the website for K9 Sport Sack. For founder and CEO Joseph Watson, the rest is history. 14 years ago, Joseph and Jen Watson experimented with various carriers for their new puppy before designing their own: a backpack built for comfort and durability. They haven’t stopped looking for new ways to keep the Sport Sack as durable and dog-friendly as possible since.In this episode, Bryan chats with Joseph about: How K9 expanded its reach with the power of in-person marketing Why it’s key to cater to customers instead of viewing them as a profit center How to create a marketing halo effect with a good referral program The importance of never giving up as an entrepreneurConnect with Joseph:https://www.linkedin.com/in/joseph-watson-45849b17b/https://www.k9sportsack.com/collections/all-productsConnect with Bryan:https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/ Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/