#8: From Catapults to Cashing Out with Danny Bull, CI.Diginut

Welcome to The Exit Plan, a podcast for business owners interested in learning more about selling their business. In this episode,  we are joined by Danny Bull, a commercially and strategically minded digital leader with over 25 years of industry experience spanning branding, user experience, and technical development. Danny recounts his childhood experience like crafting makeshift catapults from discarded materials, a venture that showcased his creativity and drive to create value even in unconventional ways.  Danny also shares his unique strategic approach to challenges. He founded his own digital agency, Digi Nut, successfully running it for 12 years before strategically selling the business to CI Group in 2018. Danny opens up about the human side of entrepreneurship – the negotiations, the cultural dynamics, and the value of introspection in leadership.  Join us to explore how childhood experiences, agency dynamics, and the complexities of acquisitions collectively mold Danny Bull's exceptional career journey.    WHAT YOU WILL LEARN: Danny’s transition from childhood ventures to working in agencies Danny’s journey as a developer in a software company during the rise of the Internet Danny’s decision to start his own business as a freelancer Danny’s involvement in complex web and mobile application projects Balancing cultural fit and maintaining performance during the merger The impact of the pandemic on agency dynamics and transitions   CONNECT WITH DANNY BULL: LinkedIn | Danny Bull   THE EXIT PLAN The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.