EPISODE · Apr 16, 2024 · 49 MIN
8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co
from Calligraphy Biz Corner · host Alane Gianetti, Shaochen Wu, Will & Courtney Kassner
In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives. Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was released! In this episode, Courtney and Will share the evolution of their business, starting with Courtney's beginnings in wedding calligraphy to Will joining the team as they entered the product world by creating children's screen-printed t-shirts. Their inspiring journey leads us to where they are today, which is launching their second book and developing products that bring joy and hope to families through encouraging messages, beautiful designs, and vibrant colors.Throughout the episode, Courtney and Will expand on the importance of building a business that's aligned with personal values and rooted in authenticity. Tune in to hear their experiences of figuring things out as they go, and their exciting story of navigating the book publishing process for two books, including their latest release, 'Abundant Grace.' Listen in to the end of the episode to hear how you can win a copy of their newest book plus store credit to crewandco.com!🔗 Links to resources mentioned in this episode:Enter our Instagram Giveaway here!Purchase a copy of Abundant GraceCheck out Crew + Co's productsConnect with Courtney & Will on...InstagramFacebookTikTok🎙️ In this Episode:00:00 Introduction03:28 Welcome Will & Courtney!05:56 Courtney's Calligraphy Beginnings 11:22 Launching Crew + Co & Transitioning to Products15:22 Working as a Husband & Wife Team 19:33 Growing a Product-Based Business35:27 Getting a Book Deal!46:09 Enter Giveaway & Connect with Crew + CoSupport the show👩💻 Learn From Me:Get Hands On Support from Shaochen: Apply for Business CoachingStart Your Profitable Calligraphy Business: Join Shaochen's Free MasterclassFreebie! Download my free tech guide for the programs you need to run your business👯♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website
Embed this episode
What this episode covers
In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives. Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before i...
Ready to play
8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co
No transcript for this episode yet
Similar Episodes
No similar episodes found.