#8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College

How Walsh College was able to get clear on their target audience, create content that spoke directly to that person, and maximizing the use and reach of that content - These are all things we’re talking about with Jay Kruger.. Director of Creative Marketing at Walsh College on today’s episode.  Content referenced in this episode:  -Akash Ahuja's alumni testimonial -Aaron Eller's alumni testimonial -Walsh College's commercial -Building a Storybrand by Donald Miller -Learn the storytelling framework we used for Walsh College: unveild.tv/studenttestimonials