8: Glenn Fisher is a copywriter adept at persuading people to act. Listen to his tips on how you can do the same.

Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher. Arguably the most famous person to be born in Grimsby (by default), Glenn became a copywriter after a number of years working in the local council. For over a decade he worked with Agora, a multi-million pound international financial publisher, as Head of Copy.He is now freelance, focussing on coaching aspiring copywriters, and has recently published his first book, The Art of the Click, which explores direct-response copywriting, which has received glowing endorsements from some of the best… including previous Call to Action guests Vikki Ross and Richard Shotton./////Sophie's World by Jostein GaarderThe Art of the Click by Glenn FisherHistory of Western Philosophy by Bertrand RussellGreat Leads: The Six Easiest Ways to Start Any Sales Message by John FordeBooks by Dave Trott, Milan Kundera and Paul Auster/////