#8 - Henry Murray on disrupting the hydration market with waterdrop®

🎙️ Welcome to episode number 8 of the Business Leadership Podcast – Banking on Success, featuring Henry Murray, co-founder of waterdrop® .Their conversation traces waterdrop®’s journey from its inception as a simple concept to its rise as a groundbreaking and profitable brand for more sustainable and sugar-free hydration solutions. The discussion also explores how innovation, community engagement, and smart financing have helped the company navigate and scale within the fiercely competitive $600 billion beverage market.Highlights:⏳ 01:14 – 03:32 | What is waterdrop®? ⏳ 10:26 – 11:41 | Creating a new “microdrinks” product category⏳ 15:25 - 16:57 | Building a community driven brand as the basis for success⏳ 19:55 - 22:37 | Going omnichannel and adapting to retail⏳ 26:10 - 30:25 | Background of Henry Murray📌 Watch the full episode and explore more insights—then browse all Banking on Success conversations here:🔗 Podcast Overview Page: https://www.rbinternational.com/en/ra...🔗 Full Episode Page: https://www.rbinternational.com/en/raiffeisen/blog/success-stories/banking-on-success-episode-8-henry-murray-on-disrupting-the-hydration-market-with-waterdrop.html📲 Follow us on Social Media for More Updates:🔹 LinkedIn: www.linkedin.com/company/raiffeisen-bank-international🔹 Facebook: ⁠www.facebook.com/bankingonsuccess⁠#BankingOnSuccess #BusinessLeadershipPodcast #SuccessStory