#8 - Jesse Cole, Banana Ball

from Echoes of Champions · host Jackson Willis & Matt Milligan

Banana Ball is a bold, behind-the-scenes look at how one of sport's most unconventional leaders reimagined the fan experience from the ground up. In this episode, we dive into Jesse Cole's journey with the Savannah Bananas and the creation of a baseball model that broke every traditional rule. Drawing from Cole's autobiography with Don Yaeger, we explore how creativity, courage, and fan-first thinking has created a global phenomenon. From dancing players to sold-out crowds and viral moments, this episode reveals how leadership, culture, and innovation can turn fun into a competitive advantage.

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This episode is 1 hour and 2 minutes long.

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This episode was published on March 24, 2026.

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