8. Jobs To Be Done with Jim Kalbach - Part 1

Jim Kalbach is an author, speaker, and instructor in design. Jim has authored the books Designing Web Navigation, Mapping Experiences, and the most recent one, The Jobs To Be Done Playbook, which we will be talking about in this episode. Jim is currently the Chief Evangelist at MURAL, the leading online whiteboard. He is responsible for advocating for imagination work, remote collaboration, creative teamwork, design thinking, and more. Main Takeaways: ● Explanation of The Jobs To Be Done Playbook ● Customer-centric companies are 60% more profitable than companies that focus on the customer ● How Outcome-Driven Innovation differs from other methods of innovation ● Find the unmet market needs before the market finds them ● Why Job Maps are important Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. You can follow Jim on LinkedIn @kalbach, Twitter @jimkalbach, or https://www.jtbdtoolkit.com. To learn more about MURAL, visit their website at https://www.mural.co/ These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let’s go transform something!