#8 Journalism That Pays Its Own Bills: AI, independence & Purpose. Kjersti Løken Stavrum at Tinius Trust, the Owner of Schibsted

What happens when a media company isn’t owned by investors — but by a single trust with a long-term mission?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Kjersti Løken Stavrum, CEO of the Tinius Trust — the sole owner of Schibsted Media, the largest media group in the Nordics.We explore what changed when Schibsted’s media arm split from its marketplace business, their big bets for the future, and how that opened the door to major moves like their deal with OpenAI.🎧 Topics we cover:Why a trust model offers both stability and responsibility in today’s mediaThe thinking behind separating media from Schibsted’s high-margin marketplace businessThe OpenAI agreement — how it came together, what it covers, and what’s nextWhat changes when journalism gets full strategic focusServing Gen Z without compromising on editorial standardsPress freedom, platform power, and the case for building European tech infrastructureWhy independence still depends on one thing: being able to pay your own billsIf you work in media, trust-based governance, AI, digital strategy, or editorial leadership — this episode offers a rare inside look at how one of Europe’s biggest media groups is rethinking the future from the ground up.—Chapters00:00 The Impact of Technology on Media06:02 Understanding the Tinius Trust11:46 The Shift in Media Ownership17:54 Challenges of Journalism in a Digital Age23:51 Engaging the Younger Audience30:13 The Role of Algorithms in Journalism32:26 The Importance of Trust in Journalism38:10 Revenue Streams and the Future of Media44:20 AI's Role in Journalism53:59 Future Outlook for Journalism01:00:26 The New X Factor in Journalism Teams🎧 Subscribe to Insight Shapes News for conversations on the future of journalism, product thinking, and the strategies shaping the news industry.