8- Kate Rutter @California College: How to measure and quantify design

Kate Rutter is an adjunct professor at California College of the Arts. She is a phenomenal UX designer with a strong background in arts and painting, so she sometimes refers to herself as a sketchnoter and graphic recorder. But she also combines her visual skills with data and metrics, particularly in her design process.  In the episode we spoke about: why it makes sense to measure design, how to find a design metric for your project, and how you connect a design metric to business value.