#8 Le contenu BOFU pour 2x les conversions d’un SaaS, avec Nicolas Mérouze

from Squeeze & Scale · host Spicy Lemon

Et si 2% de votre trafic générait 10% de vos revenus pour votre SaaS ?C’est la promesse des pages “alternative to” qui se concentrent sur les requêtes à forte intention commerciale.Des requêtes que vos prospects tapent lorsqu’ils souhaitent changer de solution…ou les comparer juste avant de faire un choix.Sauf que la majorité de ces pages se résume à comparer des features. Erreur.Vous allez voir qu’il s’agit avant tout de page de vente.Alors on a invité, Nicolas Mérouze, fondateur de Customer Fitted, et spécialiste de BOFU content pour SaaS B2B.Au cours de cet épisode :Comment se différencier quand les features sont similaires ?Sa méthodologie pour créer des pages "alternative to" qui convertissentComment capitaliser sur les erreurs de pricing de vos concurrents ?❤ Pour soutenir ce podcast en moins d'une minute :1 - Notez Squeeze & Scale 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire2 - Partagez-le podcast sur vos réseaux sociauxC'est rapide, simple et ça nous aide à gagner en visibilité pour vous offrir d'autres épisodes passionnants !📩 Et pour recevoir les prochains directement dans votre boîte mail, inscrivez-vous à la newsletter.☎ Pour nous contacter ou nous suivre sur les réseaux :Site internet : https://www.spicy-lemon.co/Linkedin : https://www.linkedin.com/company/spicy-lemon-co/Youtube : https://youtube.com/@agence_spicy_lemon?si=cMR1HLQWdbBak3POHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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#8 Le contenu BOFU pour 2x les conversions d’un SaaS, avec Nicolas Mérouze

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