#8 Matt Finn of MarketForce Discusses Marketing in Europe

Featuring Matt Finn, Senior Manager of Strategy and Business Development at MarketForce, a full-service global digital marketing agency focused on ecommerce performance. Finn sheds light on what it takes to market successfully in the EU, which can be tricky as each country has its own nuances. While sometimes lifting and shifting brand campaigns from North America can be effective, more so in the United Kingdom, that may not work in Germany or France.