8 mobile analytics tools to convert browsers to buyers

Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people travel to get to a store or the influence of discounts on certain products or having the right offer that brings them from the food court to your store are essential today. The tools and tactics we talk about in this episode helps to demystify this process.   It isn't rocket science but it may feel like it sometimes. Our goal is to set you on a path that will help you more effectively convert the customers and potential customers you are already paying to reach. Close the loop with some of these suggestions.