#8 - Motion Capture & Motion Print in the Metaverse w/ Remco Sikkema
First published
06/30/2022
Genres:
business
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Summary
Remco and his company Movella have been looking to solve one very important and much needed problem for a seamless interaction in virtual environments: motion print. To have your avatar to move freely and express just like a human being would, it's important that this avatar also moves accordingly, has the body language and all other unconscious signals we send to others during a conversation/interaction. Having worked with big projects like Black Panther, it's really important to see not only how motion print has a big role in the metaverse, but also how it can play a big role in Metaverse Advertising (or as we like to call it - metavertising).
Duration
Parent Podcast
Metavertising // Metaverse Marketing
View PodcastSimilar Episodes
#8 - Motion Capture & Motion Print in the Metaverse w/ Remco Sikkema
Release Date: 06/30/2022
Description: Remco and his company Movella have been looking to solve one very important and much needed problem for a seamless interaction in virtual environments: motion print. To have your avatar to move freely and express just like a human being would, it's important that this avatar also moves accordingly, has the body language and all other unconscious signals we send to others during a conversation/interaction. Having worked with big projects like Black Panther, it's really important to see not only how motion print has a big role in the metaverse, but also how it can play a big role in Metaverse Advertising (or as we like to call it - metavertising).
Explicit: No
The Metaverse: The Influence Factor Podcast - Ep 3 (Influencer Marketing)
Release Date: 11/10/2021
Description: ⚡️ Full Episode https://link.chtbl.com/influencermarketing 🔥 Subscribe to our YouTube channel ✅ Download the full Creator Economy Report for FREE: https://bit.ly/3C2x1BP 🎧 Listen on: Spotify Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/ Show Notes: (2:00) What Is The Metaverse? (5:00) Metaverse Terminology (8:50) Virtual Economy in The Metaverse (15:00) META and it Metaverse Projects (20:00) Metaverse Case Studies and Examples (Roblox + Chipotle) (28:00) The Metaverse and Ads (30:20) The Metaverse and Influencer Marketing 🗞 Articles mentioned on this podcast: https://www.socialmediatoday.com/news/facebook-will-reportedly-reveal-a-metaverse-inspired-corporate-name-change/608609/ https://theloopgenz.substack.com/p/the-brands-guide-to-the-metaverse https://nextnav.com/metaverse/ https://www.theinformation.com/articles/what-will-metaverse-be-worth-in-2025-our-guess-is-82-billion https://performancemarketingworld.com/news/marketing-in-the-metaverse-facebook-hires-10000-staff-to-build-next-gen-platform https://about.fb.com/news/2021/09/building-the-metaverse-responsibly/ https://www.cnbc.com/2021/11/02/nike-is-quietly-preparing-for-the-metaverse-.html https://www.usatoday.com/story/money/food/2021/10/26/chipotle-boorito-2021-halloween-contest-virtual-costumes-covid/6170072001/ https://www.campaignasia.com/article/marketing-in-the-metaverse-the-biggest-opportunities-for-brands/473059 https://www.theatlantic.com/sponsored/facebook-spa-2021/your-own-personal-main-street/3694/
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Adweek's Metaverse Marketing Podcast — Coming September 29th
Release Date: 09/22/2021
Description: Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl. On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. Listeners can expect to be brought up to speed on the tech that’s shaping the future of the internet; discover new opportunities and overcome the challenges presented by the metaverse; and learn how brands can prepare for tomorrow, today. Over the course of 8 episodes, the first season of the podcast will explore how the metaverse will impact fashion, sports, entertainment, gaming, culture, and even identity. Listeners will hear from the minds that are shaping the metaverse, the brands that are already entering it, and will find out how digital culture is shaping our reality. Hosted on Acast. See acast.com/privacy for more information.
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Understanding the Metaverse's Impact on Event Marketing and Sponsorships with Michelle Nicole McNabb, Founder & Director of Emenee Marketing N Events
Release Date: 07/26/2022
Description: Recently, the metaverse has been a trending topic of conversation in the events industry. While its full actualisation can take years, brands and organisations are trying to venture into the next iteration of the internet. Some have managed to do so, organising immersive events in 3D virtual environments that offer realistic experiences. With much hype building around it, digital marketing is poised to revolutionise. How does the metaverse affect digital event marketing and sponsorships, and how can event marketers adapt to the new consumer behaviours? Event Exchange invites Michelle Nicole McNabb, Founder & Director of Emenee Marketing N Events, to talk about the metaverse and why it matters to event marketers. In this episode, we explore parallel metaverse marketing, effectiveness of sponsorship participation, and the future of digital event marketing.
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