8: Predatory Marketing

A lot of businesses fall victim to predatory marketing and may not even realize it. Today, Michelle and Melissa are going to talk about what predatory marketing is, how to spot it, and how to protect your business from it. This is not an attack on sales professionals, but takes a hard look at those who are focused only on selling the product – whether it’s a good fit for the client or not. We recognize that shopping for ad space or marketing help can be overwhelming, especially if it’s not what you do. We’ve got tips to help you navigate and help you make sure that your marketing dollars are well spent!