8: Russ Cofano talks MLS, NAR, and the Decentralization of Our Industry

Russ Cofano joins us to break down the future of MLS governance. With experience across brokerage, MLS, associations, and proptech, Russ brings unmatched insight into where the industry is headed. In this segment, we introduce Russ and his recent articles on: Open MLS access Raising professional standards The new membership landscape Why governance needs urgent modernization This sets the stage for a powerful conversation. 📄 Russ’s Articles: • NAR Membership Must Be a Choice — https://www.inman.com/2025/11/04/nar-membership-must-be-a-choice-for-agents-brokers-consumers/ • The MLS Opportunity: Open Access & Raise the Bar — https://www.realestatenews.com/2025/11/19/the-mls-opportunity-open-access-raise-the-bar 🌐 Alloy Advisors — www.alloy-advisors.com 🔗 Russ on LinkedIn — https://www.linkedin.com/in/russcofano