8# Sani Manić (NoHacks Podcast, Search Engine Journal, WordPress Core Contributor) on Why 35 Years of Web Infrastructure Isn’t Ready for AI Agents, Making Boring Sexy Again, and How GA4 Analysts Are Accidentally Prepared for What’s Coming

“We have so much trash in terms of websites that AI is now supposed to ingest and give us something meaningful. It’s not going to work.” Sani Manić has spent 15+ years optimizing websites for speed, accessibility, and technical health. A contributor to Search Engine Journal and WordPress Core, he’s now turned that expertise toward a new challenge: making the web work for AI agents. In this episode, we explore the emerging data layer beneath the agentic web – where users never see your brand’s colors or copy because an AI assistant completed the purchase for them. Sani and Katrin discuss why clean semantic HTML is the new competitive advantage, why you should never trust a tool built by someone who couldn’t do the job without AI, and the real security exposure of frontier models. Sani hosts the NoHacks Podcast, now subtitled “Optimizing the Web for AI Agents” and is building an auditing tool that shows how different LLMs and agents see, navigate, and transact on your website. For analysts and e-commerce teams, this episode makes a compelling case that GA4’s event-driven architecture and the BigQuery skills analysts built during migration may be their best preparation for tracking the agentic web, even if nobody planned it that way. All episodes on our website: www.ask-y.ai/knowledge-distillation-podcast Learn more about ASK-Y: www.ask-y.ai