8 Stephen Kings Planning Cycle

from John Griffiths' Podcast Hosted by John Griffiths

following a prompt from Jeremy Bullmore this was a good opportunity to provide an introduction to the planning cycle which is only mentioned in passing in 98% Pure Potato. Is present as a paper in Brand Planning the timeless works of Stephen King but explained here using an unpublished version of the 1970s JWT Planning Guide

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8 Stephen Kings Planning Cycle

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This episode was published on September 6, 2017.

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