8. The COVID Pivot? Content Marketing Institute Founder Joe Pulizzi on Promoting Your Brand During a Recession

There's no need to sugarcoat it: things looks grim. The COVID-19 Coronavirus pandemic has exacted a brutal price in lives, public health and global economic activity, and there's little respite in sight. But with a likely recession setting in, those of us fortunate enough to still have jobs in marketing and communications are looking for ways to do more with less. Enter Joe Pulizzi. In the midst of the last recession, his fledgling company changed marketing forever, rebranding the notion of "Content Marketing" and forging a media empire. From the ashes of the Great Recession, he raised the Content Marketing Institute, three best-selling books and “This Old Marketing” the Podcast. In this edition of Lead Balloon, Pulizzi shares his tale, as well as advice for communications professionals hoping to weather the storm. Learn more about your ad choices. Visit megaphone.fm/adchoices