8. The Investor’s Lens – How Investible is Wellness in Hospitality with James Church

How investible is the hospitality industry? And more specifically, how investible is wellness in hospitality? How investable an industry is, is a good barometer of the general confidence in an industry to not only survive a rough period, which the hospitality industry has clearly demonstrated its resilience on several occasions in the last 100 years, but also its capacity to innovate and move with times, instead of becoming the likes of Blackberry, Kodak and Blockbusters. It is in this area where hospitality could learn from other, less established but more agile businesses. Data shows that there was around a 60% reduction in the hotel investment in 2020 vs 2019 because of the pandemic. But that still equated to over 10 billion euros of investment for the sector across Europe. So there’s still plenty of money out there, the question is how can hospitality access it. This is the question I posed James Church, co-founder and Chief Operating Officer of Robot Mascot, a firm that specialises in helping founders with their funding strategy. Here is my full interview with James.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide