8. The secret to profitable advertising for coworking operators

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ --------------------------------------------------------------------------------------------------------------------------- Running ads for your coworking space isn’t about throwing budget at a platform and hoping for the best. It’s about knowing where to start, when to expand, and how to spend smarter—so every dollar drives results. In Episode 8 of 2 Marketers and a Coworking Podcast, we discuss the levers that make ads profitable and the essential elements of a strong coworking ad strategy. We talk about: Why Google search ads are (still) the fastest way to get leads (for now—we see you, AI!) The right order for your ad strategy: search, retargeting, prospecting—then everything else How much budget you actually need (hint: focus on cost per acquisition, not % of revenue) When it’s worth adding Meta, LinkedIn, or Display ads—and when it’s a distraction Why retargeting ads give you leverage (and how to do them right) The unexpected power of Craigslist and Facebook Marketplace Why branding matters when you’re not the cheapest option Plus: Kevin shares the simple rule of thumb for knowing when it’s time to expand Taylor asks the “dumb” questions every operator should ask before spending a dime We both talk about why ads should sell the feeling of your space—not just square footage --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.