8. The secret to profitable advertising for coworking operators

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Running ads for your coworking space isn’t about throwing budget at a platform and hoping for the best. It’s about knowing where to start, when to expand, and how to spend smarter—so every dollar drives results.In Episode 8 of 2 Marketers and a Coworking Podcast, we discuss the levers that make ads profitable and the essential elements of a strong coworking ad strategy.We talk about:Why Google search ads are (still) the fastest way to get leads (for now—we see you, AI!)The right order for your ad strategy: search, retargeting, prospecting—then everything elseHow much budget you actually need (hint: focus on cost per acquisition, not % of revenue)When it’s worth adding Meta, LinkedIn, or Display ads—and when it’s a distractionWhy retargeting ads give you leverage (and how to do them right)The unexpected power of Craigslist and Facebook MarketplaceWhy branding matters when you’re not the cheapest optionPlus:Kevin shares the simple rule of thumb for knowing when it’s time to expandTaylor asks the “dumb” questions every operator should ask before spending a dimeWe both talk about why ads should sell the feeling of your space—not just square footage---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.