8. The Unexpected Path to PR Success & Entrepreneurship with Christel Goh

In this episode of Before We Get There, your host Nicholas Braman talks with Christel Goh, founder and CEO of Grow Public Relations. Christel shares her inspiring journey from working in PR for big brands to starting her own social enterprise and eventually founding a successful PR firm. The conversation covers how her personal experiences, such as caring for her grandmother which led her to create a game for seniors and eventually take the leap into entrepreneurship. Christel discusses balancing motherhood and growing a business, the importance of origin stories in PR, and how she leverages LinkedIn for personal branding. She also shares how her husband joined her in running the agency and the future goals for her company and personal life. Tune in to hear about Christel's unique path and the lessons she's learned along the way. Guest Links: Christel's LinkedIn: https://www.linkedin.com/in/christelgoh/ Grow Public Relations: https://www.linkedin.com/company/grow-public-relations/ Instagram: https://www.instagram.com/christelyay/ Podcast links: Spotify: https://open.spotify.com/show/2h9gsrWKH9C1KY1OzR12kr?si=2a4d19970632465f Apple Podcasts: https://podcasts.apple.com/us/podcast/before-we-get-there/id1775182252 Instagram: https://www.instagram.com/beforewegettherepodcast/  Linktree: https://linktr.ee/nicholasbraman Website: https://nicholasbraman.com/before-we-get-there-podcast/  00:00 Introduction to the Podcast and Guest 01:32 Christel Goh's Origin Story in PR 05:07 Transitioning to Freelancing and Building a PR Business 09:27 The Decision to Go Full-Time with Freelancing 13:25 Motherhood and Entrepreneurship 20:20 Building a Personal Brand on LinkedIn 24:36 Understanding Your Point of View 27:03 Navigating the Media Industry's Changes 30:24 Challenges and Successes in Business Growth 36:52 The Value of Coaching and Continuous Learning 40:57 Future Goals and Personal Aspirations 43:06 Connecting with Christel