8. Tony Gaston (Part 2) – Using smart phone films to increase high value income

Over a five year period, high value income at EMMS International built steadily from almost nothing to £2m / year. In this episode of the Fundraising Bright Spots Podcast, we share the second half of Rob Woods’ interview with Tony Gaston who managed major donor fundraising during this period of fabulous growth. As in the previous episode, this interview gives you a sense of how Tony approaches the challenges and opportunities of high value fundraising for a small charity. Using examples, he brings to life some key lessons he has learned along the way, including how to be more confident when talking to supporters; how he often uses simple films made with a smartphone instead of sending lengthy proposals and the book he regularly re-reads to help him continue to manage his time so productively. If you’re interested in major donor fundraising, you can also check out Episode 7 of the podcast for more of Tony’s stories and advice.