#8 – Turning Passion into Profit

Summary This week I'm thrilled to share my conversation with Cynthia Riggs of the Biz Diva. Cynthia’s entrepreneurial journey is nothing short of inspiring. From an unexpected start at a flea market to building a multi-million dollar clothing line, Cynthia shares the lessons and challenges she faced, particularly in creating high-quality, stylish clothing for plus-size women when such options were scarce. Her story is a testament to passion, resilience, and the power of niche markets. Today, Cynthia runs the Biz Diva, helping women build successful seven-figure businesses. This episode is packed with practical advice and insights on entrepreneurship, financial management, and scaling a business. Topics Cynthia’s unconventional path from psychology student to business owner. The inception of her clothing business at a flea market. Breaking into the plus-size clothing market in the 1980s. Creating high-quality, stylish clothing that changed lives. Navigating the challenges of scaling a business and going direct-to-consumer. Transitioning from retail to mail-order and the early adoption of e-commerce. The crucial role of understanding your numbers in business success. The psychological aspects of entrepreneurship and the importance of asking for help. Cynthia’s transition to the Biz Diva and her mission to support women entrepreneurs. The process and challenges of scaling a business beyond the founder. Links Books mentioned on this episode Cynthia Riggs - Website, LinkedIn Jonathan Mahrt - LinkedIn, Instagram, Website Thank you for joining us on this episode of On the Flywheel! If you enjoyed our discussion, please rate, follow, share, and review our podcast. Your support helps us continue to bring you insightful conversations with inspiring guests. Until next time, keep building momentum in your personal and professional lives!