8 Ways Manufacturers Can Nail Their Marketing In 2022 w/ Joe Sullivan

Manufacturers aren’t typically marketing-driven companies.But they should be.Because their existing customer bases and referrals aren’t enough to cut it anymore.In this solo episode, I’ll be covering 8 guiding principles for marketing manufacturing in 2022I’ll be covering:- The power shift from seller to buyer- Understanding who makes up the buying committee- Creating value to gain attention and trust- Turning the knowledge of your industry experts into marketing assets- Capturing demand where it already exists- Creating demand in the rest of your audience- Communicating regularly with your sales teams- Measuring resultsSubscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.