#8 | What Most Startups Miss When Hiring an Agency — Insights From a Multimedia Expert

Outsourcing is a smart move — but only if you choose the right partner.In this episode, Hakeem is joined by Nomi Farooq, founder of multimedia marketing agency Shoot Business, to discuss what really matters when outsourcing. Whether you’re a clinician launching your first product or scaling internationally, this episode breaks down how to evaluate agencies and avoid common pitfalls.Learn how to vet agencies that truly align with your go-to-market and export strategyUnderstand why confidence and clarity are essential before outsourcingGet practical tips from an expert who’s seen what works — and what doesn’tHit play now to learn how to outsource with intention and drive real results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.