#8 Why AB Tests Fail and How to Improve Them

Traditional wisdom in product management dictates the use of AB testing for product optimisation. In this episode, our very own Joseph Kim sits down with Niklas Herriger (CEO, Gondola.io) and Andre Cohen (CTO, Gondola.io) to challenge this traditional wisdom and offer alternatives to achieve even better results. Generally speaking most PMs in our industry follow the formulas for statistical significance and apply AB testing procedures without always having a full understanding of how to properly apply the testing or contemplating whether it is the best approach for the given challenge.  In this episode we discuss the pitfalls of using AB testing methodology, a better approach to product optimisation called Multi-Armed Bandit, and how to fix AB tests when you run into problems.  Listen up and get better at product management and optimization. ------ www.gondola.io Niklas Herriger CEO of Gondola.io:  www.linkedin.com/in/niklasherriger Andre Cohen CTO of Gondola.io  www.linkedin.com/in/andrecohen