EPISODE · Apr 28, 2026 · 34 MIN
8. Will Caplan, Co-Founder of Tano - Using AI to Flip the Influencer Marketing Model
from Inside The Pipeline · host throxy
Will Caplan is the co-founder of Tano, an AI-native influencer agency that's automating everything agencies used to charge a fortune for - sourcing, contracts, payments, and rights management, end to end. In this episode, Will talks about how Tano landed some of the fastest-growing companies in tech as early customers (e.g. Lovable), why the traditional influencer model is broken and how he's using AI to build something that actually delivers real brand evangelism rather than just paid placements. If you're thinking about influencer marketing or just want to understand where the whole space is heading, this one's worth your time.
What this episode covers
Will Caplan is the co-founder of Tano, an AI-native influencer agency that's automating everything agencies used to charge a fortune for - sourcing, contracts, payments, and rights management, end to end. In this episode, Will talks about how Tano landed some of the fastest-growing companies in tech as early customers (e.g. Lovable), why the traditional influencer model is broken and how he's using AI to build something that actually delivers real brand evangelism rather than just paid placements. If you're thinking about influencer marketing or just want to understand where the whole space is heading, this one's worth your time.
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8. Will Caplan, Co-Founder of Tano - Using AI to Flip the Influencer Marketing Model
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