#80 Dr Amantha Imber - Building a Personal Brand, Starting a Podcast with over 5 Million Downloads, and Making Healthy Habits Stick

Dr Amantha Imber is an organisational psychologist and founder of behaviour change consultancy Inventium, which helps organisations all over the world reinvent the way they approach work, be more productive, and grow through innovation. Amantha hosts the top-ranking podcast How I Work, which has had over 5 million downloads from interviews with global experts including Adam Grant, Liane Moriarty, Holly Ransom, Janine Allis, Mia Freedman, Dom Price and Hugh van Cuylenburg. She has contributed to Harvard Business Review, Forbes, Entrepreneur and Fast Company, and is the author of three bestselling books. Andrew and Amantha discuss the delicate 'dance' between building a personal brand and building a business brand, what makes a great interview, and the strategy behind her latest book ‘The Health Habit’ which steps away from the ineffective one-size-fits-all approach to building habits and provides a personalised plan to shatter barriers and transform wellbeing for good. In a previous life, Amantha had an international record deal, she has an unhealthy obsession with musical theatre, and claims to been freakishly good at table tennis.In this episode Andrew and Dr Amantha discuss:4:00 How Andrew found out about Dr Amantha, listening to your own podcasts and Dr Amantha becoming CEO of her own business again.11:30 The challenges involved in starting up your own business, Dr Amantha’s use of positive psychology and what energises and drains her.17:30 Distinguishing between yourself as a brand and your business, not liking the term thought leader and the impact of Nigel Marsh.25:30 Starting up Inventium, Dr Amantha’s impressive client list and The mix of strategy and opportunism.34:00 Being approach goal oriented, operating from a place of plenty instead of scarcity and being open with sharing your keynote slides.43:00 Going through a marriage separation and the complications involved in that, starting a podcast about dating and the impressive guest list of the How I Work podcast.51:00 Dr Amantha’s favourite podcast guests, deciding who to interview on her podcast and Dr Amantha’s new book The Health Habit.56:30 Why Dr Amantha wrote her new book, the pressure involved with such a short turnaround and the fortunate time of year it was released.1:02:30 How Dr Amantha keeps herself healthy, using a blend of body and brain to feel good and Dr Amantha doing health experiments on herself.1:13:30 The struggle involved in changing habits and reflections on the podcast. You can find Dr Amantha at her Website: https://www.amantha.com/Instagram: https://www.instagram.com/amanthai/Linkedin: https://www.linkedin.com/in/amanthaimber/?originalSubdomain=auBuy The Health Habit: https://www.penguin.com.au/books/the-health-habit-9781761342363