80. How Beauty Editorial Round Ups Really Get Made (w/ R29 Sr. Beauty Editor Amanda Mitchell)

Ever wonder how certain fragrances make their ways into different publications’ ‘Best Of’ lists or editorial roundups? Is it determined by the quality of the product OR perhaps just the quality of the PR team behind it? Today, Refinery29’s Sr. Beauty Editor Amanda Mitchell is answering all the hard questions. As a beauty editor, Amanda is not only constantly testing new products, she's also trying all the latest beauty treatments, procedures, and experiences.  Amanda shares her thoughts on press events/experiences vs. influencer ones (/including some piping hot takes on editors vs. influencers), but we also get into a much more important conversation surrounding these types of events: inclusion (or... lack thereof). Amanda discusses this industry-wide issue as well as how she's helped change it, plus she shares her process for curating her own editorial rounds ups and tells us what she's loving most right now. Oh and PS — if you didn’t know, Amanda is single so slideeee into those DMs. FRAGS MENTIONED: Phlur Tangerine Boy, Ourside Nostalgia, Ellis Brooklyn Vanilla Milk, Lake & Skye: 11 11, Midnight 07; Betsey Johnson EDP,  Maison Margiela Replica By the Fireplace, YSL Black Opium, Mugler Angel, Sol de Janeiro Bum Bum Cream, Laura Mercier hand cream, Chanel No. 5, Glosser You, Eilish 2, Eilish 1, Moodeaux, Ourside Dusk, Kayali, Byredo, Kilian Love Don’t Be Shy, Le Labo Santal 33, Dossier, Kierin Pier NY, The Maker Fire, Malin Goetz x Kith Vapor, Maya Njie Tobak SHOP THIS EPISODE: https://shopmy.us/collections/108488 FOLLOW AMANDA: @lochnessamanda FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)