80. How to Scale Your CPG Brand Without Costly Mistakes With Jeff Greenberg, The Kitchen Coop

80. You can't scale your CPG brand by simply multiplying your recipe—and if you try, you risk recalls, retailer rejection, and lost shelf space. That's the hard truth most founders learn too late. In this episode, I unpack what it really takes to move from your kitchen to retail shelves without destroying your margins or your reputation. We break down food safety plans, supplier vetting, target cost analysis, scalable production systems, and why "pay me now or pay me later" absolutely applies to manufacturing. You'll learn how to protect your brand promise, build reliable supply chains, forecast realistic growth, and avoid the most common scaling mistakes that kill emerging brands. If you want sustainable retail growth—not short-term spikes—this episode is your blueprint. Get instant access on the show webpage: RetailSolved.com/session80