80. Kerry Barrett on Marketing Through Strategic Branding and Storytelling

In Episode 80, Kerry Barrett teaches us the importance of branding and storytelling in our marketing strategies as well as the importance of having a personal brand. She highlights the value of personal branding and employee-generated content, noting that personal profiles often receive more engagement than business profiles. She stresses the significance of storytelling in marketing, as it creates a deeper connection and longer-lasting impact than data alone. She emphasizes the importance of LinkedIn for marketing, particularly video content, which has garnered her 3.5 million impressions. Barrett also advises leveraging earned media and creating media kits for effective PR campaigns. Kerry Barrett is an Emmy award-winning journalist turned PR coach and on-camera communication expert. With years of experience on New York City’s biggest stages as a news anchor, Kerry now empowers business owners, executives, and entrepreneurs to master the spotlight and amplify their credibility through earned media. She teaches her clients how to confidently pitch and excel in media appearances without relying on expensive PR agencies. RESOURCES FROM THE INTERVIEW 1. Website: https://www.kerrybarrett.com 2. Free Resources: https://www.kerrybarrett.com/resources INTERVIEW OUTLINE Introduction and Background of Kerry Barrett 0:09 Marketing for Solopreneurs and Emerging Entrepreneurs 2:26 The Role of Video in Marketing 3:28 Leveraging Personal Profiles for Business Growth 7:21 Marketing for Authors and Earned Media 8:50 The Importance of Storytelling in Marketing 16:38 Building a Marketing Strategy for Larger Businesses 19:05 Overcoming Self-Promotion Challenges 32:11 The Role of Media Kits and Press Kits 32:28 Final Thoughts and Closing Remarks 32:43