80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out.

Let’s get ready to rumble! Grab your ringside seat for the first episode in a new special heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter.Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others.This week’s motion is ‘Loyalty programmes; a complete waste of time?’And our challengers are: Jake Sanders. The man whose tweet started this particular brawl, and not content with only being a great marketer, Jake is also a Grammy-nominated musician and host of his own out-of-this-world marketing-sci-fi podcast show, Outbound. Derek Walker. A truly great copywriter who makes writing an art form, Derek runs the successful advertising agency brown & browner. Lee Woodard. One of the best Digital and Marketing consultants around, Lee is Founder of Nomi Digital and the Co-Founder of Privacy Experience Agency.It’s a judge's decision and YOU are the judge. Vote for the winner (or a split decision)./////Here’s the Twitter spat that kicked it all off.Follow Jake, Derek, and Lee on Twitter./////