80% of Businesses Fail !? — Plantmade, Ami Cole, Apple & OpenAI | The Entrepreneur's Narrative Podcast

In the 7th episode of The Entrepreneur’s Narrative, Michelle and Ato get honest about what the last year of building a business has really looked like. The pressure, the slow months, the fear of failure, and the quiet moments founders don’t post online.We unpack why struggle is such a normal part of entrepreneurship, yet so rarely spoken about. From personal experiences running a growing web design studio, to real examples like Plantmade, Ami Colé, Apple, Amazon, and OpenAI, this conversation looks at what success actually hides: losses, anxiety and hard trade-offs. Chapters0:00 - Trailer1:52 - Reflecting on the year and its struggles13:21 - Do business failures feel like personal failures19:25 - Plantmade’s Story27:01 - Ami Cole’s Story33:36 - Why is failure so hard to admit?41:37 - How to be more transparent about it?48:19 - Despite everything, we are having fun!