EPISODE · Aug 9, 2020 · 7 MIN

#80 Sommerinspektion Die Vier P

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Jedes Marketing-Lehrbuch umfasst die "Vier P": Product, Price, Place, Promotion. Doch auch das griffigste Modell hat Schwächen: Wenn man sie kennt, gelingt es besser, den Marketing-Mix optimal zu gestalten. Hören Sie in der letzten Sommerinspektion diesen Jahres, worauf es bei den Vier P ankommt und welche Schattierungen des Marketing-Mix unbeleuchtet bleiben. Viel Spaß beim Hören!

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#80 Sommerinspektion Die Vier P

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