80: The Elements of Exceptional Thought Leadership with Robert Buday

Robert Buday is one of the world's most renowned experts in thought leadership publishing. Over the past 35 years, he's helped professionals from a wide range of industries write bestselling books, publish more than 50 articles in Harvard Business Review, and author hundreds of articles for top-tier business publications. He recently codified everything he knows about thought leadership into an excellent new book, "Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue." Bob joined me for an in-depth conversation where he breaks down thought leadership into its essential elements. He shares some of the frameworks and strategies he uses to help his clients develop their ideas into publications that build brands and attract new business. To find out more about Bob, his work for clients, and his new book, visit his website here. Watch a video of the complete conversation at Write With Impact Academy, my learning community for writers on Substack. Find me on LinkedIn here--let's connect and share ideas. If you enjoyed this episode and got anything out of it, please give Write With Impact a 5-star rating and a positive review.  Thanks for listening! Glenn