80: The Fragrance Born From REVENGE

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This episode is 1 hour and 9 minutes long.

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This episode was published on June 7, 2022.

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from Smell Ya Later · host Smell Ya Later

The mysterious, Canadian fragrance brand Persons Of Interest has a habit of popping up in all kinds of good-smell convos by those in the know. Their non-descript bottles bear compelling titles like Sex & Cigarettes, Buried Past, and Two Wolves that speak for themselves. We spoke with the brand founder Dino Caracciolo all about his initial successful men's grooming and skincare line, how a retail rejection prompted a revenge fragrance brand, and the takeoff success of that brand without the traditional pushy marketing that so many fragrance brands must rely on for exposure. [What we smell like today: Aedes De VEnustas Corfu Kumquat, Byredo Bibliotheque]Follow us on Instagram @smellyalater.mp3 and find us online at our website: smellyalater.liveFind more info, episodes, and merch at Smellyalater.liveLeave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.Follow us on Instagram @smellyalater.mp3Leave a (nice) comment & (5-star) review wherever you stream, and if you feel so inclined, respond to our Spotify episode prompts please!😇As always, thank you for listening <3

Episode metadata supplied by the publisher feed · Published Jun 7, 2022

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What this episode covers

What do you call eau de "Big mistake, BIG MISTAKE!" This episode's guest tells us how he spun ...that... into the beloved, hype-fulfilling fragrance brand we've come to know and love, Persons Of Interest.

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80: The Fragrance Born From REVENGE

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