80 - Up-selling Fertility Treatments: Beneficial or Exploitative? An interview with Dr. Mark Trolice

Reproductive endocrinologists and other professionals in our field all have the same main goal: helping people build their families. But we all know that treatment is expensive, and the resulting revenue is how clinic owners get paid. In some cases, treatments can involve ‘extra’ services, resulting in additional revenue, but it may not always mean a better chance of success for the patient. So how do you draw the line? When do clinics start to toe the ethical line when presenting options to their patients? On this episode of Inside Reproductive Health, Griffin talks to Dr. Mark Trolice of Fertility CARE: The IVF Center in Winter Park, Florida. From his perspective as a former patient and as a provider of care in a non-mandated state, we look at fertility treatment “up-sells” such as egg freezing and PGT and the ethical implications of REs owning their own labs. Mentioned in this episode: Journal of the American Medical Association Article about biomarkers of ovarian reserve Santiago Munné Paper from Fertility and Sterility about PGT Learn more about Dr. Trolice by visiting https://TheIVFcenter.com, finding him on Twitter @drmarktrolice or on Instagram @myfertilitycare. Purchase Dr. Trolice’s book The Fertility Doctor’s Guide to Overcoming Infertility here. To get started on a marketing plan for your company, complete the Goal and Competitive Diagnostic at FertilityBridge.com.