#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing

Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail. In today’s episode, you’ll learn:  How to balance long-term brand strategy with the pressure of immediate sales goals. Why innovating with your customers in mind is key to driving year-over-year growth. Why staying with a brand for the long haul can deepen your insights into both the business and your career. Brought to you by Mekanism.