#80 – What Do You Want? Defining Direction Beyond Revenue | BMK Vision Roundtable

Most MSPs don’t get stuck because they lack skill, tools, or effort. They get stuck because they’ve never clearly answered one foundational question:   What do you actually want?   In this episode of the BMK Vision Podcast, Josh Peterson (CEO, Bering McKinley) and Gary Boyle (Partner, Bering McKinley) continue the conversation about why MSPs stall—and go deeper into the question that unlocks real strategy, alignment, and momentum.   They discuss why revenue and valuation alone are often insufficient goals, why many owners are uncomfortable naming a number, and how the most effective strategies start with goals you can feel in daily life—time, control, optionality, family, and impact.   The conversation also explores how a lack of clear direction shows up inside teams as “poor communication,” why accountability and culture are not opposites, and how simple operating rhythms (like daily huddles) can dramatically improve clarity, alignment, and morale.   If your MSP feels busy but directionless—or your team is quietly asking, “what are we even doing?”—this episode will help you reset the conversation and define a target worth executing toward. 🔍 Topics Covered   • Why revenue is a tool, not the goal • What a sufficient answer to “what do you want?” really looks like • Why valuation goals drift—but purpose-driven goals don’t • Time, control, and optionality as strategic anchors • The culture fallacy: accountability vs. “good culture” • Why teams feel lost when direction isn’t clear • Using daily huddles to build clarity and community • Aligning personal goals with company strategy 👥 Hosts   Josh Peterson – CEO, Bering McKinley https://www.linkedin.com/in/joshdpeterson/   Gary Boyle – Partner, Bering McKinley https://www.linkedin.com/in/garyboyle/ 🚀 Learn More   Learn more about the BMK Vision Operating System: https://beringmckinley.com/vision   Apply to be a guest on the podcast: https://beringmckinley.com/blog#speaker-form