#80 What Innovative Retail Technology Should Travel Centers Embrace Now?

This March, Peter Rasmussen, CEO and Founder, Convenience and Energy Advisors co-led the Travel Center Technology Forum at NATSO Connect 2023. We brought Rasmussen back onto the podcast to offer more of his deep knowledge on the top travel center technology priorities for improving customer experience and brand loyalty. Rasmussen has spent 23 years in the convenience and energy industry, where he held strategic leadership positions with some of the industries most admired companies and co-founded two startup brands. He began his career with Sheetz, followed by a 17-year tenure with Wawa. Rasmussen and Christine Schoessler, NATSO's COO, take a deep dive into the landscape for travel center point-of-sale, innovations in checkout and more, offering both insights on these strategies and concrete tactics to make them a reality. With special guests: Peter Rasmussen, CEO and Founder, Convenience and Energy Advisors and Christine Schoessler, COO, NATSO Hosted by: Amy Toner, Executive Director, NATSO Foundation