#80 Willem Roskam - De Efteling, NPO, Talpa

What this episode covers

In deze podcastaflevering met Willem Roskam, CTO van de Efteling, bespreken we zijn unieke carrièrepad van bakkerij naar media en technologie, en zijn uitdaging om creativiteit en technologie te combineren binnen traditionele organisaties. Willem benadrukt het belang van innovatie in de Efteling, vooral door in te spelen op veranderend consumentengedrag en collega's mee te nemen in veranderingsprocessen, zoals het verbeteren van wachttijden. We verkennen hoe technologie, zoals AI, wordt ingezet om de bezoekerservaring te verbeteren, inclusief prototypes van interactieve elementen zoals de sprookjesboom. Daarnaast gaat het gesprek over de balans tussen technologische vernieuwing en het behoud van de magische sfeer van de Efteling. De aflevering sluit af met Willem's toekomstvisie, waarin hij de rol van technologie als aanvulling op de menselijke ervaring benadrukt, en de actie-items voor verdere ontwikkeling van AI en digitale integratie binnen de bezoekerservaring.#podcast #innovatie #verandering #CTO #technologie #beleving #aiBijpassend artikel bij deze aflevering:https://transformatiespreker.nl/technologische-innovatie/

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How long is this episode of Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien?

This episode is 50 minutes long.

When was this Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien episode published?

This episode was published on March 29, 2025.

What is this episode about?

In deze podcastaflevering met Willem Roskam, CTO van de Efteling, bespreken we zijn unieke carrièrepad van bakkerij naar media en technologie, en zijn uitdaging om creativiteit en technologie te combineren binnen traditionele organisaties. Willem...

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