804: Content marketing that WORKS + how to showcase your client success stories w/ Ted Goldwyn

In today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services marketing, the significance of client success stories, and the pivotal role of content in educating consumers and businesses. Ted shares valuable advice on identifying ideal clients and leveraging content for business growth, while Brian highlights the importance of strategy in content creation. They also explore the impact of video and written content, the potential influence of AI in content creation, and unique strengths within the financial services industry. If you're looking for actionable strategies and powerful insights to elevate your content marketing and business growth, this is an episode you won't want to miss. Tune in as Brian and Ted uncover the secrets to success in content marketing and business development.ABOUT TEDTed Goldwyn is the principal owner of Ted Goldwyn Communications, a marketing, communications, and research firm based in Western New York that develops long-form B2B content for major firms in the financial services industry. Ted is also the founder of Success Story Studio, a boutique marketing agency with a mission to produce compelling, well-written, turnkey short-form client success stories for small to midsize businesses and professional services firms. Previously, Ted spent two decades in financial services, serving in executive roles at Corning Credit Union and The Bank of New York. Ted holds a B.S. in Applied Economics & Management from Cornell University, and an MBA in Finance & International Business from New York University’s Stern School of Business.LINKS & RESOURCES- Connect with Ted on LinkedIn- Visit Success Story Studio’s Website- Find Success Story Studio on LinkedIn- Subscribe to Success Story Studio’s YouTube channel- Follow Success Story Studio on Facebook