807: Turn Your Service-Based Business Into an Online Powerhouse

Fun fact: I connected with my guest today on Instagram as my family and I were planning our first garden! Nicole Burke is the visionary behind Gardenary, a brand that inspires people to grow at least a little bit of their own food using accessible gardening methods, creative tips and tricks, and a unique aesthetic. And although this is definitely a zone of genius of hers, Nicole is more than a gardener! Recently, she has expanded her influence with her personal brand, HeyNicoleBurke!, where she teaches entrepreneurs how to grow their businesses on Instagram using a distinctive social strategy focused on short 5-second videos. In this conversation, we're diving into the key strategies Nicole used to quadruple Gardenary’s Instagram audience in just 15 months and how she managed to quadruple shop sales in the same period. We’ll uncover the secrets behind Gardenary Inc’s record revenue growth, achieved without any ads and solely through short-form video content. Nicole also shares insights into creating engaging content, avoiding common social media pitfalls, and balancing her various roles as an entrepreneur, author, and influencer. You don’t want to miss this one… Click play now! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/nicoleburke    Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Post your job for free at http://linkedIn.com/jenna. Join millions at http://actofman.com to protect what we love—human-made problems need human-made solutions. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!