808: Steve Sims on Being Authentic & How to Properly Build Your Personal Brand

My old bud Steve Sims (http://stevedsims.com) chatted us up today about COVID pivots (he speaks a lot), how he’s branched out from BlueFish, how he’s growing his personal brand, and his Friday virtual happy hour. Steve: Many speakers who claim to be “onions” – i.e. wrapped in mystical and magical layers of enigmatic meaning – have their metaphors mixed up, because they’re typically nothing but smoke and mirrors; get too close, and it’s all style and no substance. Steve ain’t no onion. What you see IS what you get. And what you see and get is a man who you’d probably avoid making eye contact with in an alley — or anywhere else for that matter. After all, a shaved head, Harley Davidson garb and body piercings on a 5’ 11”, 240 lb. frame don’t scream “let’s be friends!” But that’s the irony of it all, because despite his gruff exterior, Steve is remarkably open, engaging, generous, intuitive, insightful and competent – and he’s leveraged all of this to build a remarkably successful entrepreneurial career. Shopping on Amazon? Learn more about your ad choices. Visit megaphone.fm/adchoices