#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price/ Paul Sebastien

Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community

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This episode is 33 minutes long.

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This episode was published on November 22, 2021.

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