81. Build a Disruptive CPG Brand That Lasts With Greg Fleishman, Foodstirs and Purely Righteous Brands

81. You can't grow your CPG brand by playing small in a dying category. If you don't redefine the shelf, you become invisible—and retailers move on. In this episode, I sit down with Greg Fleishman, co-founder of Foodstirs, to unpack how they revitalized the tired baking aisle by solving a deeper emotional problem: connection. Instead of competing on price, they led with purpose, ultra-clean ingredients, and a compelling selling story that brought new shoppers into the category. We discuss building disruptive brands, selecting the right advisors, avoiding the "hand over the keys" trap, leveraging retail partnerships, activating advocacy groups, and turning white space into profitable growth. This is a masterclass in category leadership. Get instant access on the show webpage: RetailSolved.com/session81