81: From Stay-at-Home Mom to Scalable CEO: How Beth Heyer Built a Babysitting Empire With Gen Z Power

What happens when a stay-at-home mom turns a babysitting gap into a thriving, multi-brand business? Beth Heyer is the founder and CEO of Babysitting Connection, a Texas-based service with over 300 vetted sitters and 700 monthly subscribers. She’s also the creator of Pet Sitting Connection and the nonprofit BC Gives Back—all while solo parenting and scaling her team across the state.In this episode, Beth breaks down her path from burnout to business-building brilliance. You’ll hear how she pivoted during COVID, scaled using a low-barrier membership model, and why her team of Gen Z sitters taught her how to stop glorifying hustle. We also talk real talk about managing boundaries, expanding into new verticals, and why good systems—and good sitters—matter more than ever.You’ll learn:How she scaled a local service to a statewide operationWhat Gen Z workers really need to stay loyal (hint: it’s not pizza parties)The secrets behind her $35/month recurring revenue modelHow to vet people when trust is the productWhy her nonprofit helps foster parents and single moms find reliefWhether you’re thinking about a membership model, building a remote team, or just need some CEO realness from someone who’s been in the trenches—this episode is packed with gold.Resources Mentioned:BabysittingConnection.comPetSittingConnection.comBCGivesBack.orgBethHeyer.comConnect with Beth!✅ https://bethheyer.com/ | @babysittingconnectionSupport the show