81:  Harmonizing Sales and Marketing for Manufacturers- with Melanie Varin

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.Meet Melanie VarinMelanie is an author, business owner, and process consultant with 25+ years in executive leadership, strategic planning, global marketing, national sales management, and quality. She led three business turnarounds in Europe and the USA in Fortune 500 companies. Now she supports clients focused on profitable growth. Her company is aptly called TopLine Results Corporation.Melanie's book – Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success – was written based on her passion for sales and marketing alignment. She’s experienced the superpower that comes with great alignment of go-to-market teams and delights in sharing that wisdom with others.Connect with Melanie!TopLine Results [email protected] Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success by Melanie VarinLinksThe Five Dysfunctions of a Team: A Leadership FableHighlights00:00 Introduction and Volunteer Work Discussion03:27 Introducing the Guest: Melanie Varin04:30 Melanie's Journey and Insights on Sales-Marketing Alignment06:24 The Importance of Sales-Marketing Collaboration06:41 AdCirrus ERP Sponsorship and Further Discussion17:43 Leadership and Team Development20:53 Advice for Manufacturers and Growth Strategies28:16 The Impact of AI and Education34:58 Closing Remarks and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!