EPISODE · Nov 23, 2021 · 4 MIN
#81 How to Make Your Product Irresistible By Creating Word Pictures
from The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies · host Julie Guest
Have you ever bought a product sight unseen, just because you fell in love with the way it was described to you in an ad? If you've read my book The Client Stampede, you'll know I do that a lot (LOL). Creating word pictures of a product is an advanced copywriting and marketing strategy that is a bit of a lost art, which is a pity because it's so darn profitable AND it makes your ad more memorable and a fun read.In The Client Stampede book, I give an example of how two different product descriptions for the exact same item - a man's shirt - drastically alters our perception of its value. In the first example, the one that uses word pictures, we are whisked away to a golden age in Hollywood and our perception of value is MUCH higher as a simple result of the word picture created. The second description doesn't use word pictures at all. It sticks to the facts about what the shirt is - and isn't. As a result, the second shirt - which is identical - sells for a fraction of the price of the first one. Learn the power of creating word pictures for your products and see the difference it makes to your sales.The Client Stampede Book (#1 Amazon Bestseller) is available in paperback, kindle and audio https://tinyurl.com/yk27y62cGET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
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Have you ever bought a product sight unseen, just because you fell in love with the way it was described to you in an ad? If you've read my book The Client Stampede, you'll know I do that a lot (LOL). Creating word pictures of a product is an advanced copywriting and marketing strategy that is a bit of a lost art, which is a pity because it's so darn profitable AND it makes your ad more memorable and a fun read. In The Client Stampede book, I give an example of how two different product ...
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#81 How to Make Your Product Irresistible By Creating Word Pictures
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